New Wanzeller website: digital presence, ecosystem, and editorial governance
New Wanzeller website: digital presence, ecosystem, and editorial governance.
A new digital presence connects brands, news, scheduling, and governance.
News content
Wanzeller presents a new digital presence to organize, communicate, and accelerate its brand ecosystem. The new website clarifies the role of the holding company and how NicePayer, FullTasks, Método Invertido, and Frugga connect under the same direction: turning strategy, technology, and execution into digital products with continuity.
More than a visual update, the project consolidates a communication base prepared for news, institutional content, commercial scheduling, internationalization, and continuous improvement of the public brand experience.
A clearer holding structure for growing brands
Wanzeller operates at the intersection of finance and technology. This position is now presented more clearly: each brand has its own place, identity, and function inside the ecosystem.
- NicePayer: credit, risk, analysis, and B2B decision support.
- FullTasks: applied technology, automations, integrations, and custom development.
- Método Invertido: practical training in technology, programming, digital marketing, artificial intelligence, and digital autonomy.
- Frugga: a digital restaurant platform for discovering restaurants, executive menus, and daily dishes.
Technology creates value when it organizes operations, improves decisions, and creates continuity for growth.
— Wanzeller
What changed on the new website
The new environment was designed to be easier to understand, simpler to navigate, and more consistent with the way the group positions itself. Menus, footer, and pages reinforce continuity across projects while preserving Wanzeller's visual identity as the main reference.
A dedicated news area was also created to publish announcements, partnerships, ecosystem movements, and relevant updates. This strengthens indexing, authority, and organized public communication on an owned platform.
The new website brings together institutional communication, news, Brazil scheduling, Portugal scheduling, technical SEO, social sharing, and content management through Wagtail CMS.
Content, SEO, and structured data from the foundation
The new platform was prepared for public communication with technical care: titles, descriptions, canonical URLs, Open Graph, Twitter Cards, structured data, sitemap, robots, and social images are treated as part of the product.
This improves how pages and news are interpreted by search engines, social networks, and sharing systems. Each news article can use a featured image, video, tags, related articles, editorial blocks, and its own metadata.
Scheduling, privacy, and international experience
The website also organizes contact channels and scheduling for Brazil and Portugal. The experience considers cookie consent, controlled loading of videos and external scheduling tools, and responsive navigation for desktop and mobile.
With support for Portuguese and English, Wanzeller now has a structure ready to expand communication without losing institutional consistency.
An owned base for continuous evolution
The new website was built to evolve continuously. Management through Wagtail makes it easier to create news, update pages, publish images, use videos, and maintain translations without manual changes for every piece of content.
This reinforces Wanzeller's digital maturity: a holding brand with owned technology, editorial governance, and a stronger ability to communicate what it builds.
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